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Full Stack Digital Marketing Course
Website Planning & Development
Understanding About Websites
Domain & Server Hosting
Connecting a Domain and Web hosting with Cpanel
Planning & Strategy of a Website
CMS & creating website on Wordpress
E-commerce website creation (Shopify)
Email Marketing
Email Marketing Fundamentals
How does Email work?
Sending Bulk Emails
Types of Email Marketing
Setting up Lists
Autoresponders
Tricks to land email in the inbox
A/B testing in emails
Lead Generation
Creating Email marketing Campaign with Top Email marketing software
Google ADS
Introduction to Google ADS
Types of Advertising Campaigns (Search, Display, Shopping,Video, App)
Setting up Google ADS account
Understanding ADS account structure campaigns, Ad-groups, Ads, Keywords
Difference between Search & Display campaign
How does Adwords ranks ads?
Understanding Ads algorithm(Ad rank) in detail with example
What is Quality score?
Why Quality score is important?
What is CTR?
Why CTR is important?
Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies?
Understanding Ad-extensions
Types of Ad-extensions
Adding ad extensions in our campaigns
Creating Ad-groups
Finding relevant Ad-group options using tool
Understanding keywords
Finding relevant keywords
Adding keywords in Ad-group using keyword planner tool
Understanding types of keywords(Broad, Phrase, Exact, Broad modified) )
Examples of type of keywords
Creating ADS
Understanding ad metrics
Display and destination URL
How to write compelling Ad copy?
Social Media
Facebook
Instagram
Twitter
Linkedin
Youtube
Tiktok
SEO- Search Engine Optimization
Whats is SEO?
What are Search engine and their functions?
Understanding traffic, Keywords,etc
On-page optimization
Site analysis, Keyword research with Google keyword planner
Keyword planning
Domain URL structure
Title tag, Meta tag, Google analytics
Canonical tag
H1 tag
Image optimization (Alt tag)
Anchor tag
Content optimization
Sitemap creation & submission
Robots.txt
Custom 404
301 Redirect
Off-page optimization
What is Off page optimization?
Why off page is important?
Whats are Backlinks?
Backlinks creation method
Difference between Do follow & No follow?
Google Page rank?
How to increase Google page rank?
Web directory submission
Social bookmarking
Article writing & submission
Search console
Google Analytics
Introduction to Google analytics
How Google analytics works?
Understanding Google analytics account structure
Understanding Google analytics insights
How to setup an analytics account?
How to add Analytics code in the website?
Understanding goals & conversion & how to setup goals?
Understanding different types of goals
Bounce rate? Difference between Exit & Bounce rate?
How to reduce bounce rate?
How to setup goals?
Importance of funnels
How to integrate Google ads & analytics account?
Benefits of integrating Ads & analytics
Content marketing & Strategy
Whats is Content marketing?
Objective of Content marketing
How to write great compelling content?
Keyword research for content ideas
Strategy in Digital marketing
Affiliate Marketing & Adsense
What is Affiliate marketing?
How people make millions of dollars in affiliate marketing?
Changes in affiliate?
Affiliate marketing in India
Live examples of how people are making money as an Affiliate
What is Adsense?
How to get Adsense approved?
Using your Adsense account
E-commerce website creation (Shopify)
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