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Full Stack Digital Marketing Course
Website Planning & Development
Understanding About Websites
Domain & Server Hosting
Connecting a Domain and Web hosting with Cpanel
Planning & Strategy of a Website
CMS & creating website on Wordpress
E-commerce website creation (Shopify)
Email Marketing Fundamentals
How does Email work?
Sending Bulk Emails
Types of Email Marketing
Setting up Lists
Tricks to land email in the inbox
A/B testing in emails
Creating Email marketing Campaign with Top Email marketing software
Introduction to Google ADS
Types of Advertising Campaigns (Search, Display, Shopping,Video, App)
Setting up Google ADS account
Understanding ADS account structure campaigns, Ad-groups, Ads, Keywords
Difference between Search & Display campaign
How does Adwords ranks ads?
Understanding Ads algorithm(Ad rank) in detail with example
What is Quality score?
Why Quality score is important?
What is CTR?
Why CTR is important?
Advanced level bid strategies
What are flexible bidding strategies?
Types of Ad-extensions
Adding ad extensions in our campaigns
Finding relevant Ad-group options using tool
Finding relevant keywords
Adding keywords in Ad-group using keyword planner tool
Understanding types of keywords(Broad, Phrase, Exact, Broad modified) )
Examples of type of keywords
Understanding ad metrics
Display and destination URL
How to write compelling Ad copy?
SEO- Search Engine Optimization
Whats is SEO?
What are Search engine and their functions?
Understanding traffic, Keywords,etc
Site analysis, Keyword research with Google keyword planner
Domain URL structure
Title tag, Meta tag, Google analytics
Image optimization (Alt tag)
Sitemap creation & submission
What is Off page optimization?
Why off page is important?
Whats are Backlinks?
Backlinks creation method
Difference between Do follow & No follow?
Google Page rank?
How to increase Google page rank?
Web directory submission
Article writing & submission
Introduction to Google analytics
How Google analytics works?
Understanding Google analytics account structure
Understanding Google analytics insights
How to setup an analytics account?
How to add Analytics code in the website?
Understanding goals & conversion & how to setup goals?
Understanding different types of goals
Bounce rate? Difference between Exit & Bounce rate?
How to reduce bounce rate?
How to setup goals?
Importance of funnels
How to integrate Google ads & analytics account?
Benefits of integrating Ads & analytics
Content marketing & Strategy
Whats is Content marketing?
Objective of Content marketing
How to write great compelling content?
Keyword research for content ideas
Strategy in Digital marketing
Affiliate Marketing & Adsense
What is Affiliate marketing?
How people make millions of dollars in affiliate marketing?
Changes in affiliate?
Affiliate marketing in India
Live examples of how people are making money as an Affiliate
What is Adsense?
How to get Adsense approved?
Using your Adsense account
What is Off page optimization?
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