FULL STACK DIGITAL MARKETING COURSE
- Introduction to Google ADS
- Types of Advertising Campaigns (Search, Display, Shopping,Video, App)
- Setting up Google ADS account
- Understanding ADS account structure campaigns, Ad-groups, Ads, Keywords
- Difference between Search & Display campaign
- How does Adwords ranks ads?
- Understanding Ads algorithm(Ad rank) in detail with example
- What is Quality score?
- Why Quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies?
- Understanding Ad-extensions
- Types of Ad-extensions
- Adding ad extensions in our campaigns
- Creating Ad-groups
- Finding relevant Ad-group options using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in Ad-group using keyword planner tool
- Understanding types of keywords(Broad, Phrase, Exact, Broad modified) )
- Examples of type of keywords
- Creating ADS
- Understanding ad metrics
- Display and destination URL
- How to write compelling Ad copy?
- Whats is SEO?
- What are Search engine and their functions?
- Understanding traffic, Keywords,etc
- On-page optimization
- Site analysis, Keyword research with Google keyword planner
- Keyword planning
- Domain URL structure
- Title tag, Meta tag, Google analytics
- Canonical tag
- H1 tag
- Image optimization (Alt tag)
- Anchor tag
- Content optimization
- Sitemap creation & submission
- Custom 404
- 301 Redirect
- Off-page optimization
- What is Off page optimization?
- Why off page is important?
- Whats are Backlinks?
- Backlinks creation method
- Difference between Do follow & No follow?
- Google Page rank?
- How to increase Google page rank?
- Web directory submission
- Social bookmarking
- Article writing & submission
- Search console
- Introduction to Google analytics
- How Google analytics works?
- Understanding Google analytics account structure
- Understanding Google analytics insights
- How to setup an analytics account?
- How to add Analytics code in the website?
- Understanding goals & conversion & how to setup goals?
- Understanding different types of goals
- Bounce rate? Difference between Exit & Bounce rate?
- How to reduce bounce rate?
- How to setup goals?
- Importance of funnels
- How to integrate Google ads & analytics account?
- Benefits of integrating Ads & analytics
Our WhatsApp Support Number
Monday to Saturday
10:00 a.m. to 06:00 p.m. (As per 12 Hour Clock)
Indian Standard Time (I.S.T.)
('New Video' and 'Support Service' would not be available on, 'SUNDAY', 'Government Holidays' and for reasons related to, any 'Technical / Internet / Third Party Issues'.)
You would be receiving, 'New Video Alert' and other, 'Notifications' from [email protected]
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The 'LEARNER' should not, 'DOWNLOAD' any of our, 'VIDEOS' by any means, 'SHARE' their, 'PASSWORD', provide access to some other, 'PERSON' (Who has not, 'PAID' for the course and has, 'REGISTERED' with us directly). If anybody if found doing so, they would not have the access to the course, any more.