FULL STACK DIGITAL MARKETING COURSE
Course Curriculum
Available in
days
days
after you enroll
Available in
days
days
after you enroll
Available in
days
days
after you enroll
- Introduction to Google ADS
- Types of Advertising Campaigns (Search, Display, Shopping,Video, App)
- Setting up Google ADS account
- Understanding ADS account structure campaigns, Ad-groups, Ads, Keywords
- Difference between Search & Display campaign
- How does Adwords ranks ads?
- Understanding Ads algorithm(Ad rank) in detail with example
- What is Quality score?
- Why Quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies?
- Understanding Ad-extensions
- Types of Ad-extensions
- Adding ad extensions in our campaigns
- Creating Ad-groups
- Finding relevant Ad-group options using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in Ad-group using keyword planner tool
- Understanding types of keywords(Broad, Phrase, Exact, Broad modified) )
- Examples of type of keywords
- Creating ADS
- Understanding ad metrics
- Display and destination URL
- How to write compelling Ad copy?
Available in
days
days
after you enroll
Available in
days
days
after you enroll
- Whats is SEO?
- What are Search engine and their functions?
- Understanding traffic, Keywords,etc
- On-page optimization
- Site analysis, Keyword research with Google keyword planner
- Keyword planning
- Domain URL structure
- Title tag, Meta tag, Google analytics
- Canonical tag
- H1 tag
- Image optimization (Alt tag)
- Anchor tag
- Content optimization
- Sitemap creation & submission
- Robots.txt
- Custom 404
- 301 Redirect
- Off-page optimization
- What is Off page optimization?
- Why off page is important?
- Whats are Backlinks?
- Backlinks creation method
- Difference between Do follow & No follow?
- Google Page rank?
- How to increase Google page rank?
- Web directory submission
- Social bookmarking
- Article writing & submission
- Search console
Available in
days
days
after you enroll
- Introduction to Google analytics
- How Google analytics works?
- Understanding Google analytics account structure
- Understanding Google analytics insights
- How to setup an analytics account?
- How to add Analytics code in the website?
- Understanding goals & conversion & how to setup goals?
- Understanding different types of goals
- Bounce rate? Difference between Exit & Bounce rate?
- How to reduce bounce rate?
- How to setup goals?
- Importance of funnels
- How to integrate Google ads & analytics account?
- Benefits of integrating Ads & analytics
Available in
days
days
after you enroll
Available in
days
days
after you enroll