FULL STACK DIGITAL MARKETING COURSE
Course Curriculum
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Introduction to Google ADS
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Types of Advertising Campaigns (Search, Display, Shopping,Video, App)
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Setting up Google ADS account
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Understanding ADS account structure campaigns, Ad-groups, Ads, Keywords
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Difference between Search & Display campaign
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How does Adwords ranks ads?
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Understanding Ads algorithm(Ad rank) in detail with example
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What is Quality score?
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Why Quality score is important?
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What is CTR?
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Why CTR is important?
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Understanding bids
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Advanced level bid strategies
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Enhanced CPC
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What are flexible bidding strategies?
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Understanding Ad-extensions
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Types of Ad-extensions
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Adding ad extensions in our campaigns
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Creating Ad-groups
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Finding relevant Ad-group options using tool
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Understanding keywords
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Finding relevant keywords
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Adding keywords in Ad-group using keyword planner tool
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Understanding types of keywords(Broad, Phrase, Exact, Broad modified) )
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Examples of type of keywords
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Creating ADS
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Understanding ad metrics
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Display and destination URL
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How to write compelling Ad copy?
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Whats is SEO?
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What are Search engine and their functions?
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Understanding traffic, Keywords,etc
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On-page optimization
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Site analysis, Keyword research with Google keyword planner
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Keyword planning
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Domain URL structure
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Title tag, Meta tag, Google analytics
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Canonical tag
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H1 tag
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Image optimization (Alt tag)
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Anchor tag
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Content optimization
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Sitemap creation & submission
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Robots.txt
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Custom 404
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301 Redirect
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Off-page optimization
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What is Off page optimization?
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Why off page is important?
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Whats are Backlinks?
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Backlinks creation method
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Difference between Do follow & No follow?
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Google Page rank?
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How to increase Google page rank?
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Web directory submission
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Social bookmarking
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Article writing & submission
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Search console
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Introduction to Google analytics
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How Google analytics works?
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Understanding Google analytics account structure
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Understanding Google analytics insights
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How to setup an analytics account?
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How to add Analytics code in the website?
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Understanding goals & conversion & how to setup goals?
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Understanding different types of goals
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Bounce rate? Difference between Exit & Bounce rate?
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How to reduce bounce rate?
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How to setup goals?
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Importance of funnels
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How to integrate Google ads & analytics account?
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Benefits of integrating Ads & analytics
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